Lolerflow: 80% GTM
on Autopilot.
A UK SaaS founder building LOLER inspection software reclaimed their week by letting VelaOps run the entire go-to-market machine.
80%
of go-to-market automated
9
AI agents running in parallel
3–4 hrs/wk
founder time investment
35%
lift in email open rates
Purpose-built software for
UK lifting inspections.
Lolerflow is a SaaS platform that helps UK inspection companies run LOLER thorough examinations from a phone — fully offline — and generates Schedule 1 compliant reports the moment the inspection is signed. Flat rate £250/month, unlimited users, QR-coded assets, and automated reminders before examination dates expire.
Their market is narrow and technical: inspection firms, duty holders, and H&S managers responsible for lifting equipment compliance. Selling into it means credibility with real-world operators — not generic SaaS copy.
25+ hours a week
on GTM.
The founder was sinking 25+ hours a week into go-to-market work — finding inspection firms, writing cold outreach, producing compliance content and tracking what actually moved the needle. A specialised product for a specialised audience means every prospect needs a credible, informed message. Hiring a marketing team wasn't viable at their stage, and generic tools didn't understand the domain.
They needed GTM output at agency scale, with founder-level judgement — on a bootstrapped budget.
From setup
to autopilot.
Discovery & GTM audit
We mapped Lolerflow's niche B2B market — UK lifting inspection companies — and identified where manual prospecting, content and follow-up were eating founder time. Designed a 9-agent stack around LOLER compliance buyers.
Agent deployment
Hunter went live targeting inspection firms and H&S managers across the UK. Mailer started personalised sequences referencing LOLER-specific pain points. Sparky began publishing compliance content. Pulse delivered the first weekly dashboard.
Optimisation round
Two weeks of live data let us sharpen the ICP to inspection companies with 3+ inspectors, rewrite outreach around the £36k admin overhead stat, and prioritise the content topics prospects were actually searching.
Autonomous operations
The system now runs 80% of GTM on autopilot. The founder reviews the weekly Pulse report, approves new content angles, and takes warm meetings. Everything else — handled.
Output, not
busywork.
UK lifting firms contacted
LOLER-focused SEO pages published
Long-form content pieces produced
Agents running in parallel
“VelaOps gave me my week back. I went from 25 hours of GTM grind to 3–4 hours of strategic oversight. The agents just work — and they understand our market.”
— Lolerflow Founder
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